Privacy Policy


Last Updated October 5, 2007

Your privacy concerns are important to Pure Networks, so we have created the following Privacy Policy to explain our information collection and use practices. This Privacy Policy describes the information we collect through our products and services, how this information is used, and how you may opt-out of this collection. Please take a moment to read this Privacy Policy. By using our products and services, you consent and agree to the information collection and practices described in this policy.

Why We Collect Personal Information
Pure Networks collects and uses your personal information to give you superior customer service, to provide you with convenient access to our products and services, to alert you to available upgrades and products, and to assist us in making a wider range of our products available to you. In addition, we use your personal information to keep you up to date on the latest product announcements, software updates, special offers, and other information. This may occasionally include information from other technology companies about products and services that can add value to your Pure Networks products. Certain features of the Network Magic product (e.g., Network Reports, Network Advisor, and Support Services) may collect and relay network-related information. From time to time, we may also use your personal information to contact you to participate in a market research survey, so that we can gauge customer satisfaction and develop better products.

How We Collect Personal Information
We collect information about you in several ways.

  • When you install one of our products, we ask you for contact information so we can communicate with you about your product trial and product keys.
  • When you purchase a product from Pure Networks, we require your contact and payment information for billing purposes.
  • When you correspond with us, contact us to request support, register to attend a seminar, or participate in an online survey.
  • When you register a new Pure Networks product or ask to be included in an email mailing list.
  • By using certain features of the Network Magic product (Network Reports, Network Advisor, or Support Services), we collect information about your network and use it to provide helpful information to you.
  • Non-personally identifiable information about the status and health of Network Magic and your home network may also be collected. This information is transmitted back to us so that we can determine how users are interacting with our products and assist us in improving our products. We may share this information with select third parties in an anonymous aggregated form. You may opt-out of the collection of this information at any time by uninstalling Network Magic from your computer.
  • By creating a Network Magic "store account." To save you time and make our Web services easier to use, the Network Magic store allows you to create an account using your personal information. This information includes your name, address, and email address and helps streamline future purchases.
  • Pure Networks logs non-personally-identifiable information including IP address, page requests, aggregate user data, and browser type, from visitors to our Web site. This data is used to manage our Web site, track usage and improve the Web site services.


Collection of Non-Personally and Personally-Identifiable Information
By setting up the Network Magic feature, Network Reports, you give Pure Networks permission to collect personally-identifiable information. This information is linked to your email address, and therefore is personally identifiable. This feature is available on an opt-in basis, and you must proactively enable the feature for it to collect data. For more information, please refer to the Network Magic EULA.

The Network Magic feature, Network Magic Advisor, collects information about your home network on an opt-out basis. You can opt out of sending information about your home network through the Network Magic Advisor feature by clicking on the Turn off customization link at the bottom of any Network Advisor page. If you turn off customization, Network Magic Advisor will continue to function, but it will not offer customized information based on what is on your network.

The Support Services feature collects information about your network devices on an opt-out basis. If you agree to use this feature, information about your network devices is sent to Pure Networks and is used by a Support representative while assisting you with a network problem. The information is associated with you only when you provide a unique ID number to the Support representative while you are receiving help.

When We Disclose Personal Information
Pure Networks does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

  • We may provide the information to trusted partners who work on behalf of or with Pure Networks under confidentiality agreements. These companies may use your personal information to help Pure Networks communicate with you about offers from Pure Networks and our partners, and to determine what those offers may be. However, these companies do not have any independent right to share this information.
  • We may be required by law or legal process to disclose your personal information. We may also disclose information about you if we believe that disclosure is necessary for the public interest.
  • If Pure Networks or a portion of our assets are acquired by another company, customer information, including personally identifiable information, may be one of the transferred assets.


How To Opt-Out
When installing or purchasing Network Magic we give you the option to opt out of future email communications other than critical updates. You can also unsubscribe or subscribe at any time by clicking on the unsubscribe link included in our email communications and on our Web sites. You can also change your preference by clicking on the link below:

Unsubscribe from marketing email communications

If you do not want your personal information shared with third parties for marketing purposes, you may opt-out of such disclosure by notifying Pure Networks using the contact information provided below. Upon opting-out, Pure Networks will not make further disclosures of your Personal Information to third parties for marketing purposes. Please allow up to seven (7) business days to be completely opted-out from such use.

How to Change, Correct and Update Your Information
If you have a Network Magic store account, you may change your personal information at any time by visiting the Account page on the Network Magic Web site. You may also update, correct, or amend your personal information by sending a registered letter to Pure Networks at the address specified below, or by sending an email message to privacy@purenetworks.com.

How We Protect Your Personal Information
Pure Networks safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Links To Third Parties
Network Magic Advisor and the Network Magic Web site contains links to other Web sites not owned or operated by Pure Networks. We are not responsible for the privacy practices and policies or the content for these sites. Purchases made through any Network Magic Advisor links to Amazon.com are governed by the privacy policy of Amazon.com, not by this Pure Networks Privacy Policy.

International Visitors and Customers
The Network Magic Web site is hosted in the United States and is generally intended for United States visitors. If you are visiting from the European Union (EU) or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States, which does not have the same data protection laws as the EU and by providing your personal data you consent to:

  • The use of your personal information for the purposes identified in this Privacy Policy; and
  • The transfer of your personal information to the United States as indicated herein.


Safe Harbor Certification
Pure Networks adheres to the Safe Harbor principles negotiated between the United States and the European Union regarding data protection for personal information Pure Networks receives when you register for services or use its Web site.

Children
The Network Magic Web site and its products and services are not directed to children under the age of 13. We operate our Web site in compliance with the Children's Online Privacy Protection Act and do not knowingly collect or use personally identifiable information from anyone under 13 years of age.

Updates
We may periodically update our Privacy Policy. We may notify you about significant changes to the Privacy Policy via the email address specified in your account, or by placing a notice on the Pure Networks or Network Magic Web site. However, it is your responsibility to review the most recent version of our Privacy Policy frequently and remain informed about any changes to it. The most recent version of our Privacy Policy can always be found at the Pure Networks Web site.

Disclaimer
We do not guarantee error-free performance under this Privacy Policy. We may not always catch an unintended privacy issue, despite our efforts to do so. Accordingly, we welcome your feedback regarding any privacy concerns that you may have, including how we can improve our products and services. We will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when we learn of any failure to comply with it. We will not be liable for any incidental, consequential, or punitive damages relating to this Privacy Policy.

Contacting Pure Networks
If you have any questions, comments, or concerns about this Privacy Policy, please email us at privacy@purenetworks.com or contact us at the mailing address below. Pure Networks is committed to cooperating to achieve a proper resolution of your privacy concerns. Postal Mail Address:

Pure Networks, Inc.
Attention: Privacy Officer
1201 3rd Avenue - Suite 900
Seattle, WA 98101